You’re in the Pepsi Generation

The world of the future? It’s on the way:

The first-ever video advertisement will be published in a traditional paper magazine in September.

The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.

The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries.

The chip technology used to store the video – described as similar to that used in singing greeting cards – is activated when the page is turned.
Each chip can hold up to 40 minutes of video.

I think Jetsons. BBC thinks Harry Potter. Either way, Pepsi will be getting a lot of buzz, and not just from poorly-connected batteries.