Competing With Themselves

John Gruber makes an interesting point about Apple:

Apple doesn’t wait for someone else to knock one of their hit products off its throne or slowly run it into the ground (cf. the Motorola Razr) — they do it themselves. For six years pundits have been declaring that competitors would “soon” catch up to the iPod, but the iPod has never been a static target — over the same six years Apple has released significant new iPods every year.

But it is frustrating, buying the latest best-of-breed product in order to have bragging rights over all the poor saps who don’t have the latest, coolest thing, and then seeing it made less cool when the same company releases something even cooler only a few months later.